hermes: brand story

April 25, 2023
by Zere Askatova
Hermes is a name that resonates with luxury, elegance, and sophistication. The brand has been synonymous with high-end fashion and accessories for over 180 years. The story of Hermes is a story of excellence, craftsmanship, and innovation. From its humble beginnings as a harness workshop in Paris to its current status as a global luxury brand, Hermes has always been committed to delivering the finest quality products and services to its customers.

The Hermès' brand philosophy can possibly be summarized by a single sentence quote from former CEO Jean-Louis Dumas – “We don't have a policy of image, we have a policy of product”. The brand philosophy is deeply entrenched in the platforms of “quality” and “refinement”.*

This statement perfectly encapsulates the essence of Hermes' branding strategy. The brand has always focused on creating products that are not only beautiful but also durable and functional. This approach has helped Hermes establish itself as a brand that stands the test of time. Hermes' commitment to quality is evident in every aspect of its products. From the choice of materials to the attention to detail in the manufacturing process, every step is carefully considered to ensure that the final product is of the highest possible quality. This focus on quality has helped Hermes build a loyal customer base that values the brand's commitment to excellence.

Another important aspect of Hermes' branding strategy is its commitment to exclusivity. The brand has always been selective about the distribution of its products, ensuring that they are only available in the most prestigious locations. This exclusivity has helped Hermes maintain its reputation as a luxury brand that is reserved for the elite.

Their brand strategy highlights the importance of the in-store experience in Hermes' branding strategy. The brand's stores are designed to provide a luxurious and personalised shopping experience that reflects the brand's values of exclusivity and quality.

In addition to its commitment to quality and exclusivity, Hermes is also known for its iconic designs. The brand's signature products, such as the Birkin and Kelly bags, have become symbols of luxury and sophistication. These designs are timeless and have remained popular for decades, reflecting Hermes' commitment to creating products that are not only beautiful but also enduring.

The luxury branding story of Hermes is a story of excellence, craftsmanship, and innovation. The brand's commitment to quality, exclusivity, and iconic design has helped it establish itself as a global luxury brand that is synonymous with luxury, elegance, and sophistication. Jean Louis Dumas' quotes about Hermes' image policy perfectly capture the essence of the brand's branding strategy, which has helped it maintain its reputation as a timeless and iconic brand.

TheLuxAlliance by Zere Askatova

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